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Source: http://www.thehollywoodgossip.com/2013/01/sam-claflin-hot-enough-to-play-finnick-odair/

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Yuba College trustees listen to media advice

January 12, 2013 11:12:00 PM

Present a united front, call the chancellor before commenting and prepare positive talking points about the Yuba Community College District, a former TV reporter told district trustees about how to deal with media.

Cristina King, president of MediaReady Services in Santa Cruz County, said every call from a reporter is an opportunity but can prove a problem for the unprepared.

Trustee Jim Kennedy, who for 30 years was treasurer and tax collector of Yuba County, said of King's advice to present a united front that trustees may not always agree on issues.

"You still have to present a united front," King responded, "even if you disagree."

She told the trustees on Thursday at their winter planning session that college officials should avoid using "education speak" when interviewed.

Talk to people like you're speaking to a junior high school student, King advised.

"I hate saying that, but it's true," she added.

King, who said after the session of about 90 minutes that the district paid her $1,000 for the training, heard concerns from trustees.

V. Richard Savarese complained of press interviews that "whatever I say never gets printed."

Not, he added, "how I said it."

Trustee Gary Sandy said the college district is rich with great stories, including the Yuba College student who was the top student of the year at the University of California, Davis.

"We have so many success stories that need to be told ? and aren't," Sandy said.

Board president Brent Hastey noted the capital appreciation bond that requires a $58 million payback for the $4.6 million the college district receives in funding.

"I've never had a constituent ever ask me about it," Hastey said of the controversial bond.

King said she misses the broadcast business but is happy to be on the other side advising off cials about the media.

"It is really stressful and a lot of hard work," she said of being a reporter.

She noted, near the end of her presentation, Mark Twain's advice when dealing with newspaper: "Never pick a fight with people who buy ink by the barrel."

Hastey commented about new communications technologies that, "It doesn't matter who buys the ink now."

"It's who buys the server time," he said.

CONTACT Ryan McCarthy at rmccarthy@appealdemocrat.com or 749-4780. Find him on Facebook at /ADrmccarthy or on Twitter at @ADrmccarthy.

Source: http://www.appeal-democrat.com/news/trustees-122548-college-king.html

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Get Great Results With These Practical Home Improvement Tips ...

TIP! Consider the location of your home before making home improvement decisions. For example, if your home is in Arizona, you would want to install a pool before adding aluminum siding.

Few endeavors are as gratifying as one that makes your house a more enjoyable and efficient place to live. Your house is your personal castle, and when you put effort into it, you will feel wonderful. But, where do your start? The following article provides some helpful advice to get you started with improving your home easily.

Whenever you are planning any major improvements, it is imperative not to forget your permits. Contact a professional if you?re unsure of what permits you?ll need for your work.

TIP! Try something different rather than a simple pre-made coffee table. An antique chest or some aged luggage can make for great storage and a great accent for your room.

When you put in new kitchen cabinets, be certain that each one is secured to wall studs. Before installing your screws, mark the location of each wall stud. You can find a stud finder that doesn?t cost much at a hardware store.

TIP! When you select a new home improvement contractor, be sure to shop around for estimates that are comparable. To get accurate estimates when shopping for a contractor, have a home improvement plan mapped out.

Beware of contractors who wants to be paid in cash: they might be working illegally. You won?t have any paper trail by paying with cash, and you therefore won?t have any recourse if he takes your money and leaves you with no home improvements completed.

TIP! Air conditioning units are not known for their sleek design and visually appealing appearance. A trellis, screen, or fence can conceal your air conditioners and make your landscaping look better.

It is easy to freshen the appearance of kitchen appliances without spending much money. You many want a new refrigerator that is stainless steel even though your refrigerator works perfectly; however, this is not a good investment. You can buy some very affordable appliance spray paint and paint your appliances any color of your choosing. You can change your kitchen in a few hours!

TIP! Try prints to brighten up a room. Pick bold colors and interesting designs to make the room pop out and shine.

Always follow proper safety precautions. Drywall and different heavy objects in the house can cause severe damage to your body. Safety glasses, hardhats and breathing masks help reduce the dangers associated with home improvement projects.

TIP! New carpet in a home is a great addition that adds to its overall value. Consider style, type and color when choosing your carpet.

There isn?t much that means more to you than your home. That is why it is so important to take good care of it. This article has offered some great suggestions. Which ones do you want to do?

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Source: http://www.roofingstuart.com/roofers/get-great-results-with-these-practical-home-improvement-tips/

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Confused By Email Promoting? Help Is Here! | Create Easy Online ...

TIP! Always take the time to acknowledge birthdays of your subscribers. Provide them with the option to include their birthday when they opt-in to receive your messages.

It is very important when marketing via email that you make sure the people wants to receive your emails. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.

TIP! In order to better your email marketing plan, consider joining emails with social network sites, including Facebook, YouTube, and Twitter. Give your customers a way to share your message with their friends, and you can quickly grow your email list and get more people interested in what you have to offer.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. Try mailing leisure of family oriented newsletters on the weekend.

TIP! Each email should have one obvious message. If your email has too much information, clients will feel annoyed, bored or even overwhelmed.

Effective e-mail marketing includes multi-part messages via email. You must offer a text version of any HTML email you send, allowing any email reader to display what you?ve sent. This is simple to do, and it can help keep all of the subscribers on your list happy.

Active Feedback

TIP! Never email someone without permission. If you email uninterested individuals, you may receive spam complaints.

Use passive and active feedback to improve your marketing via email strategy. Active feedback is obvious: ask visitors for suggestions and advice. Passive feedback is very subtle and may not even be obvious to your customers. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.

TIP! It is a good idea to always include some extra value along with your sales call. These mailings should come as a newsletter that includes information about your business along with industry information.

Make sure your content appeals to real people and isn?t crafted to evade spam filters. If you write your messages properly and limit the sale talk, you?ll escape the spam filters. If you solely focus on using methods that will escape spam filter, your messages will likely be boring and readers will quickly delete them.

Email List

TIP! When you provide an opt-out link in your email messages, you should honor customers? wishes to stop receiving emails instantaneously, if possible. By not taking immediate action, your subscribers may get more emails and feel like you are not honoring your offer.

Create your email list from people who have requested to receive it. Never purchase an email list. Create your list from business cards received at trade shows or other events, and from information given to you by visitors to your site. By doing things this way, your email list will better match contacts that are likely to result in returns.

TIP! Retain customers by sending them personalized e-mails. Take advantage of the opportunity to tell them about new discounts or special offers.

Get subscriber feedback. You can disseminate any number of emails, but you will not know how successful you are unless you know whether or not your subscribers like them. Inquire about what they find appealing in your emails, and ask whether anything should be changed. When you listen to your subscribers, they will be more likely to stay loyal and buy from you.

TIP! Compile an email list that is highly targeted. Target your most loyal customers who frequent your business, as well as their bevy of friends, for a place on your email registry.

When you decided to follow up with clientele, think about an email that reminds them of the particular benefits you have to offer. Send out an invitation to visit your website. The conclusion can offer a money back guarantee or limited time return.

TIP! The confirmation link should be contained in the email opt-in section of your site. This gives your customers the opportunity to think about whether they really want your marketing emails before they agree to receive them.

Refrain from using images in your emails if possible. Images may look interesting and fun, but they often slow load times for emails. Also, many email clients won?t display images without the client?s interaction. Remember that some people are still on dialup and have slow computers. Focus on including relevant and impactful content rather than images. A lot of people will stick to you if you focus on the content.

TIP! Ask permission before adding people to an email list. You will be considered a spammer if you send them anything without asking first.

It is very important to send out emails only to people who want them. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Use the tips given in this article to make sure you are sending emails to the correct people.

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Source: http://www.empowernetwork.com/kurttasche/confused-by-email-promoting-help-is-here/

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John Vespasian: The rational versus the irrational approach to ...

Every few years, investigative reporters uncover scandals of some religious or social movement which, under the pretence of improving the world, serves only to enrich its leaders. This sort of exploitative phenomena are not new. Abundant examples of similar cases can be found in sources from previous centuries.

The rational versus the irrational approach to human relations

Why do these abusive situations repeat themselves so frequently? What allows those harmful schemes to attract thousands of victims in different countries and historical periods? The response lies before our eyes: individuals feel alone and want to belong to a closely-knit group, even if that entails paying the highest price.

Men and women wish to be part of a community. We all desire to feel needed and appreciated. In a harsh city environment, a polite sentence or gesture may constitute a shocking act of generosity. Even self-serving, abject flattery can work once in a while in situations that have become so dehumanized that people are starving to hear a few nice words.

Isolation creates psychological vulnerability, which, on many occasions, turns into long-term dependence and subservience. Sociologists have come up with sophisticated theories to explain why people fall prey to heartless manipulators, but do we need a long chain of reasoning when direct observation can provide the answer?

We seldom take time to reflect how people become friends

The fundamental cause of such pernicious relationships is a false theory of friendship. It is a fact that, from infancy to retirement, men get together, talk, and cooperate. Although we see friendships begin everyday and fail every hour, in advantageous or disruptive conditions, we seldom take the time to reflect how the process works.

Bromides about personal relations are of little practical use

When it comes to making friends, commonplace advice has become integrated in the dominant culture to such an extent that it reigns uncontested. Traditional guidelines have been recycled and rehashed without much regard to veracity or scientific proof. Here are some bromides that are often served as entr?e, main course, and dessert:

1. Smile to random strangers.

2. Do not express unpopular ideas.

3. Avoid making controversial statements.

4. Listen to others and never contest their views openly.

5. Do not attract undue attention.

6. Show interest in whatever stories people choose to tell you.

7. Be flexible and avoid making clear-cut statements.

8. Do not antagonize others by bringing up sensitive subjects.

9. Cultivate small talk and avoid criticizing people.

10. Do not embarrass others by pointing out obvious contradictions.

The list could be extended to comprise a hundred commandments. The issue is to determine whether those recommendations lead to friendship or to something else. What are the results of following such advice?

Exhortations to avoid personal conflict may be meant to protect your career, but they possess a fatal weakness. Their effectiveness in hiding your true opinions becomes, at the same time, the poison that prevents you from developing any kind of deep, satisfying, involved personal relation.

How rational people choose their friends

Rational people do not choose their friends amongst those who avoid firm commitments, appear self-effacing, and sugar-coat their remarks. Playing down your personal views in order to please strangers will certainly minimize the amount of conflict in your life, but it will also render you invisible to potential friends, that is, those who share your values and convictions.

Being yourself is the first step to build satisfactory relationships. If you choose to dissimulate your interests and beliefs for the sake of conformity, you might be accepted by a certain community, but only as an empty human shell. Is it worth it to give up your personality in order to enter a space where you essentially don't belong?

The crucial advantage of having a rational philosophy to guide your actions

From time to time, when a situation so requires, it may be advisable for you to refrain speaking out your mind. Those cases tend to be exceptional in modern society. As a general rule, a man is better off by letting his philosophy inspire his words and gestures so that others can see him the way he is. In practical terms, this is what an open attitude entails:

* Reserve your acts of kindness for people you like.

* Do discuss about ideas, principles, and ethics.

* If you believe that you are objectively right, take a clear position.

* Remain open to examine evidence that contradicts your views.

* When you make a mistake, apologize, and learn for the future.

* Be polite, but if someone tries to force something upon you, just say no.

* By pointing out contradictions to people who are willing to listen, you might prevent a catastrophe from occurring.

* Seek truth and steer clear of insincere people. Liars are the sort of persons that you don't want to have in your life.

* Choose deep, involved conversations over nonsensical, time-wasting trite.

A realistic theory of friendship begins with a commonality of interests and values. A life filled with empty social engagements is tantamount to an endless nightmare from which you never wake up. Seek out people who appreciate profound discussions and share your rational beliefs.

Offer consistency between form and substance and fly high the flag of your convictions. Be yourself and you will not fail to attract your perfect social match. True friendship is what binds those who share the same road and move forward in the same direction.

For more information about rational living and personal development, I refer you to my book The 10 Principles of Rational Living

[Text: http://johnvespasian.blogspot.com]

[Image by netsrolling under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]

Source: http://johnvespasian.blogspot.com/2013/01/the-rational-versus-irrational-approach.html

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Ti createVideo play for iOS & Android

Sorry, Readability was unable to parse this page for content.

Source: http://developer.appcelerator.com/question/146779/ti-createvideo-play-for-ios--android

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Long nights for startups and small businesses - Small Business Blog ...

UK employees are spending more than half an hour longer behind their desks each day during winter, a new study has suggested.

According to an officebroker.com poll, the average employee has increased the amount of time they spend at work by 38 minutes since the weather turned.

This equates to more than three hours a week (190 minutes) or an additional 12 hours (one and a half working days) per month.

Main reasons cited by respondents for working longer hours were to stay out of the cold (58 per cent), avoid troublesome rush hour traffic (41 per cent) and ensure all work was completed prior to the Christmas break (38 per cent).

Others said they were keen to impress ahead of an end of year appraisal (22 per cent) and make a good impression ahead of new year budget announcements (17 per cent).

A spokesman from officebroker.com said the results should hold "mixed emotions" for employers keen to get the most out of their staff over the winter months,

"Winter weather is causing employees across the UK to spend longer at work each day ? which sounds great, particularly if it helps businesses achieve their end of year targets," he stated,

"However, delve a little deeper and the thought process appears to be centred around what is best for the employee rather than the employer."

The representative noted that people may be staying longer at work in the evening, however due to energy levels dropping after dark it could make "little difference" to overall productivity.

?

Posted by?Steven Woodgate

We, at Microsoft, are happy to announce??Talking Business??to help entrepreneurs and business owners? succeed. We believe in your ability to innovate and in the ability of technology to help, so to support??Talking Business??we have many resources available for businesses like you. We have an informative?newsletter,?blog posts by people in the industry, and?a community looking to help small business succeed.

Follow us on twitter - @MicrosoftSB, or use the hashtag?#TalkingBusiness?to find out more information.

Source: http://blogs.technet.com/b/smallbusiness/archive/2013/01/08/long-nights-for-startups-and-small-businesses.aspx

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